Pointclear
APRIL 11, 2018
One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. He landed a huge lead for our client (with a $1 billion company).
Pointclear
MAY 23, 2017
One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up? Not that they should be.
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Pointclear
APRIL 12, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.”. The 7 Biggest Misconceptions of Successful B2B Marketing.
Pointclear
JULY 17, 2012
Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success.
Pointclear
JUNE 28, 2018
Here is what marketing should be reporting: “This month, marketing added 14 new prospects to the pipeline. Here’s a real-life example: We once provided services to a large software company and I got a call from our day-to-day contact one morning about our lead cost—he said we were too expensive. Budget undefined? Next-year decision?
Pointclear
OCTOBER 13, 2011
As a lead management software provider, we sit uniquely in the middle because we provide the software that drives the activities of both the end-user as well as professional lead gen and appointment setting companies. It also has to include lost opportunity cost because your sales pipeline is not where you need it to be.
Pointclear
MAY 1, 2013
Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. These analytics can provide critical information on volume and velocity trending from your pipeline at each stage in the sales cycle.
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