prm-and-the-ecosystem 
Sales Hacker
MARCH 29, 2021
PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. An ecosystem of related products and channel partners exist around every B2B product. As a B2B company, it is imperative to understand your particular ecosystem and take advantage of these opportunities.
Allbound
APRIL 1, 2020
And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. You, your team, your channel partners and customers are all pivotal parts of your ecosystem; there’s a symbiotic relationship between each. A healthy channel ecosystem is interconnected, cohesive and supportive.
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Allbound
DECEMBER 5, 2018
percent of companies surveyed were not using partner relationship management (PRM) technology, and few companies reported having a clear picture of their channel partners’ opportunity flow. On the other hand, the CSO Insights study suggests that “PRM implementation can enhance a company’s ability to assess what partners are doing.”.
Allbound
JANUARY 22, 2020
But that doesn’t mean that it’s a perfect fit for your company; some companies aren’t ready for a PRM, while a few simply don’t need PRM at this point in their partner program maturity. Channel partner programs can exponentially aid growth within a SaaS business. Some of the criteria are: Stage of your product. Revenue needs.
Allbound
MAY 13, 2020
You’re busy, stretched thin, and responsible for the growth and well-being of your ecosystem. When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. It can be hard – especially when you’re in a leadership position. Want to be one of them?
Allbound
MAY 28, 2019
Not only that but adding gamification to your PRM can make your partner’s experience more fun on a daily basis. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance out the great ones. We’ve all heard it, April showers bring May flowers. Learn to Love the Rain.
Allbound
MAY 13, 2020
You’re busy, stretched thin, and responsible for the growth and well-being of your ecosystem. When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. It can be hard – especially when you’re in a leadership position. Want to be one of them?
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