sales-leadership-friday-marketing-vs-sales 
The Sales Hunter
MARCH 15, 2013
One challenges many CEOs face is to finding a way to balance the role of Sales with the role of Marketing. The role marketing must play is in being the keeper of the brands, names, and the equity of what the business stands for. Sales on the other hand must control the customer relationship without interference from Marketing.
SBI Growth
JULY 13, 2013
The market outpaced him. You will learn if you possess the relevant skills of an “A” player sales leader. Dave was promoted to be Acme’s VP of Sales for the Americas. He did it as a District Sales Manager. Dave became VP of Sales for the Americas. In July, decided to roll out a sales process across the Americas.
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Gong.io
FEBRUARY 14, 2022
Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. He’s now the Multi-Product Lead.
DiscoverOrg Sales
JANUARY 22, 2018
Like many B2B companies, DiscoverOrg has such a wide addressable market. In the case of this example, I noticed on my prospect’s LinkedIn and Twitter that he went to Texas … and I just happened to have attended the Texas vs. Duke game in Portland the a few days before. Opportunity data helps inform the timing for sales outreach.
The Spiff Blog
MARCH 14, 2023
As a sales professional, staying up-to-date on industry trends and best practices is crucial to becoming a better salesperson. One of the most effective ways to do so is to listen to sales podcasts. That’s why we’ve compiled a list of the best sales podcasts of 2023.
Zoominfo
MAY 21, 2020
We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?
Sales Hacker Training
MAY 12, 2020
This week on the Sales Hacker podcast, we speak with Patrik Svanström , Vice President of EMEA sales for Datadog. The questions a company or a sales team needs to answer in order to build an effective, adapted, and scalable go-to-market motion. Right talent vs. wrong talent. Subscribe to the Sales Hacker Podcast.
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