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SBWA — Selling By Walking Around

Partners in Excellence

Tom Peters and Robert Waterman introduced the world to the acronym, MBWA–management by walking around, in their 1982 book, In Search Of Excellence. Today, as we struggle to find Insights and create value for our customers, I think SBWA, Selling By Walking Around, is critical.

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Why Does Our Sales Engagement Look More Like Eating At A Cafeteria, Than Fine Dining

Partners in Excellence

You grab a tray, start walking down the line. Afterword: I wonder if vending machines are the food analogy to PLG selling??? SBWA -- Selling By Walking Around On Planning And Preparation Driven To Distraction "Love The One You're With". ” As I read that, the image of eating in a cafeteria struck me.

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Whatever Happened To MBWA?

Partners in Excellence

Decades ago, Tom Peters and Bob Waterman articulated the concept of MBWA–Management By Wandering Around in their classic book, In Search Of EXCELLENCE (Caps mine–EXCELLENCE must always be in caps!). If we aren’t wandering around, we don’t have a good sense of what’s happening.