SBI Growth

JANUARY 31, 2013

What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless. Understand your unique positioning : buyer insight and a well-defined target buyer audience combined can lend clues on how to establish a unique position in the marketplace.

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

Janek Performance Group

SEPTEMBER 26, 2023

With the power of wordplay in your repertoire, you can transform confusion into clarity, frustration into amusement, and steer your sales toward a more positive outcome. Take, for example, the iconic moment on October 23, 2001, when Steve Jobs introduced the original Apple iPod.

Maximizer 62

Maximizer Face-to-face Consumer Sales 62

Hubspot Sales

DECEMBER 14, 2018

Throughout their early years, they struggled, and the 2001 Seattle earthquake meant the factory had to be rebuilt from the bottom up. "I I took on the position knowing I needed to identify a better way of doing things.". The company has also found success with Bing advertising.

Hiring 69

Hiring Retail Banking Advertising 69

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. unemployment, corporate America is currently facing the most competitive war for talent since 2001.

Compensation 68

Compensation Face-to-face Commission Journal 68

The ROI Guy

OCTOBER 11, 2010

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Hubspot Sales

MAY 22, 2018

Does your brand promote positive body image? The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. The Super Home is our smallest and least expensive line, initially positioned by its manufacturer as a home computer.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144