2001 Channels Marketing Social Media 
Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?
No More Cold Calling
SEPTEMBER 30, 2011
What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? Up your activity on social media.
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SBI Growth
JANUARY 31, 2013
Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. What we talked about was how new competitive entrants have entered their market space. Guessing at this is nonsense.
The ROI Guy
FEBRUARY 14, 2011
Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.
Anthony Iannarino
JANUARY 20, 2020
Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. Both the internet and social media were supposed to change sales forever, eliminating salespeople—along with everything that came before Twitter. More Choices and Alternatives.
A Sales Guy
DECEMBER 3, 2013
The Dow, S&P 500 are at historic highs and the Nasdaq is at it’s highest since 2001. Content marketing is redefining lead generation, SEO and branding. Social selling and social media are disrupting traditional engagement channels. Selling environments have changed/are changing.
The ROI Guy
OCTOBER 22, 2010
Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.
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