Is a Lost Sale Better for Salespeople Than a Win?
Understanding the Sales Force
SEPTEMBER 16, 2012
The two that excited me the most were the Red Sox' 2004 World Series victory and the Patriots' 2001 Super Bowl win. For most of us, wins build confidence, momentum and lead to greater success. c) Copyright 2012 Dave Kurlan So the losses in sales, just like in Sports, evoked a greater emotional response from me than the wins.
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