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The ROI of ROI

No More Cold Calling

Guest blogger, Michael Nick, explains where (and how) to use ROI in your sales process. I was impressed with his commitment to salespeople and how he helps them learn to justify ROI to clients. In this month’s guest blog, Michael breaks the ROI process into simple, easy-to-follow steps. What is the ROI on ROI anyway?

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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

December 2007. 25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. October 2008.

ROI 243
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How to Practice Gratitude (And Move Prospects Through the Pipeline Faster)

Sales Hacker

It doesn’t matter what company you work for; what stage you’re at in your sales career; or whether you prefer to use emails, phone calls, or LinkedIn messages when you’re prospecting — the biggest problem that all sales and customer success reps struggle with is still the same: ensuring your ideal prospects convert. Think about it.

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4 Selfish Sales Tactics That Could Be Costing You Sales, According to Databox's CEO

Hubspot Sales

The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home. When a prospect asks a question, simply restating it is a good way to acknowledge they’ve been heard. But, empower prospects to make that decision — don't try to make it for them. Prospects aren’t stupid. Don’t be this person.

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Follow the Money: The Primary Responsibility for CMOs

Pointclear

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). James Lenskold’s book Marketing ROI will give you the simple formulas. Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer.

ROI 100
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What Is A Sales Script? And Three Winning Sales Script Examples

Gong.io

Equally important, {PAIN POINT] and [HIGH LEVEL VALUE PROP] must be aligned with and recognizable with (a) the prospect you are speaking with and (b) relevant to that account’s industry. Once the prospect gives the go-ahead — Yeah. One of the best/easiest/most straightforward ways to do that: ROI. Let’s do this!

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40