Pointclear

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). James Lenskold’s book Marketing ROI will give you the simple formulas. Paper: ROI for Marketing: Balancing Accountability with Long-Term Needs by Robert S.

ROI 100

ROI Social Media GoldMine Lead Generation 100

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

Seismic - Sales Effectiveness

NOVEMBER 25, 2019

Measure the ROI of your content? Say goodbye to “frankendeck” PowerPoints and sell sheets that have been living on your desktop since 2007. Measuring ROI with Robust Analytics. New year, new you, new business goals. So where do you start? Are you looking to: Increase sales productivity? Personalize content at scale?

Sales Enablement 85

Sales Enablement Scale Collateral Government 85

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media B2B 40

Hubspot Sales

FEBRUARY 5, 2024

The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home. Upselling then becomes significantly easier down the line once a prospect has derived value and an ROI from their initial purchase. Below is a story of the slimiest salesperson I ever encountered and the four slimy sales tactics he used on me.

Commission 94

Commission Call-back Hotels Sales 94

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Microsoft Media 40

Gong.io

JANUARY 12, 2022

Steve Jobs , especially in his 2007 MacWorld keynote (iPhone reveal), where he famously said, “The most advanced phones are called smartphones (so they say).” One of the best/easiest/most straightforward ways to do that: ROI. Yet leading with ROI is not a winning formula. And that puts you in the driver’s seat.

Examples 62

Examples Cold Calling Top of Funnel ROI 62

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. link] [2] IDC Enterprise Class Virtualization 2.0

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Analysis Microsoft 40

BrainShark

AUGUST 4, 2022

Understand the impact of your training on sales results (which is also crucial for evaluating your program’s ROI ). Readiness Scorecards can show you the exact impact of this additional training on metrics like pipeline, closed deals, and revenue which is the key to making a data-driven assessment of your training’s ROI. 5 SAP Litmos.

SAP 62

SAP Face-to-face Video Course 62

MEDDIC

APRIL 1, 2020

Some of you know that I am a pioneer in virtual meetings with a Virtual Events platform built in 2007, and Business Hangouts that I founded in 2013 and sold in 2016 after reaching almost 2M users on Google Apps Marketplace. VILT offers you a higher ROI compared to face-to-face. The cost of a VILT is much less than face-to-face.

Face-to-face 69

Face-to-face Travel Exercises Enterprise 69

Adaptive Business Services

DECEMBER 14, 2022

Still, now in 2007, stuck in another crummy group, I needed a solution. The group must return to its members an ROI in excess of their investment. Boise in October 2007 and the crash came in 2008. I have known Virginia since 2007 and she has been a member since 2008. Shifting focus. Inconsistent leadership. Great timing.

Networking 14

Networking Epiphany Groups Lead Rank 14

The ROI Guy

FEBRUARY 18, 2009

Even with storage costs and potentially higher server costs for some, the ROI is strong for App-V, exceeding 600% in almost all projects we have examined. Want an even better ROI? For our 1,000 user example, the average storage costs per year are expected to be almost $5,000 additional per year, an additional $5 per user per year.

ROI 40

ROI Outsourcing Services Licensing Microsoft 40

The Pipeline

JANUARY 27, 2012

December 2007. At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

Sales Hacker

APRIL 24, 2020

Back in 2007, it used to take an average of 3.68 When considerate gestures like that are practiced in business exchanges , this same concept of reciprocity can elicit long-term ROI by giving way to greater business opportunities. Today, customers require an average of almost six touch points, with 50% repeatedly using more than four.

Pipeline 91

Pipeline Prospecting How To Ideal Customer Profile 91

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The Pipeline

AUGUST 16, 2011

December 2007. Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Mine the Gap!

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Jonathan Farrington

DECEMBER 12, 2012

more specific ROI tied to solutions, -calling former clients. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. Start by making a list of everything you can control: -number of customer calls.

Handbook 41

Handbook Call-back Travel Conference 41

SBI Growth

OCTOBER 25, 2018

As a CEO, you know that solid execution is critical to success. That is why you built a strong leadership team and entrusted them to execute. But what happens when your bottom line isn’t reflecting what you would expect?

Segment 205

Segment ROI Competition Research 205

The ROI Guy

AUGUST 4, 2010

This has resulted in an increase of typical B2B buying cycles from nine to 18 months, and proposal approval rates dropping over 60% since 2007. In fact, over 81% now expect B2B vendors to provide an ROI business case or Total Cost of Ownership (TCO) competitive comparison with any proposal.

Face-to-face 40

Face-to-face Proposal B2B Analysis 40

The ROI Guy

JULY 19, 2012

Personalize, Challenge and Engage – an Alinean-recommended three step process to driving faster and more favorable customer decisions, and better sales and marketing tools and success.

Buyer 87

Buyer Proposal Ideal Customer Profile Competition 87

HeavyHitter Sales

OCTOBER 21, 2007

Free Sales Strategy Webinar » October 21, 2007. They explain how to create a return-on-investment (ROI) model in order to show customers how much money they will save by selecting their product. However, every company supplies their own ROI and extols their unique benefits. I got 1050% ROI. October 2011.

Training 60

Training Webinar Metrics ROI Penetration 60

The ROI Guy

NOVEMBER 30, 2006

Annual growths in 2006 is expected to top 6%, and although projections for 2007 show a more conservative sentiment, spending increases are likely to continue with consensus estimates of 5% to 6% expected according to IDC and Forrester Research.

Outsourcing Services 40

Outsourcing Services Telecommunications Real Estate Transportation 40

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Sales Hacker

FEBRUARY 24, 2020

He’s been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair and Optimizely. I bought the thing, it did what it was supposed to do, here’s the ROI, I can measure it, and I’m going to keep using it until it stops working. What You’ll Learn.

Lead Rank 73

Lead Rank Scale Software Software 73