The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

LeadFuze

AUGUST 5, 2021

Unbiased, detailed content for both buyers and sellers from a range of informed authors. Informal, personal, conversational tone. Highly informative articles giving detailed advice on successful techniques to employ as well as fun co-conspiratorial content to inspire motivation. Sales Hacker. A Post Worth Your Time.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Delicious Sales

MAY 2, 2012

Advertising (694). Buyer (2086). Advertising (694). Information (3395). 2010 (1988). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81). Customer (6670). Opportunity (3675). Closing (3085). Conversion (2818). Energy (615).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. That was pretty much it.

Media 40

Media Marketing Advertising Advertising 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Platinum Rules for Success

MARCH 22, 2017

There was little if any information gathering. It does not foster referrals, references, repeat business, word-of-mouth advertising, customer satisfaction, or good will. The entire approach is based on “non manipulative” high trust behaviors that create win/win situations for both buyer and seller all the time, every time.

Scale 48

Scale Up-Sell Referrals Objections 48

Sales Training Advice

SEPTEMBER 28, 2010

In fact, it is probably viewed by most buyers as a commodity. If you sell newspaper advertising, whether you would recommend radio or cable television as a better investment for reaching a target audience. © 2010 Landy Chase. Customers form their strongest relationships with people who give the most value. Sheer panic.

Cost per Acquisition 44

Cost per Acquisition Vendor Conference Margin 44

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40