The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Collateral 84

Collateral Promotion Comparison Margin 84

The Ultimate Sales Executive Resource

APRIL 16, 2014

All too many salespeople believe selling is all about maneuvering a prospect into purchasing a product or service, never mind whether that product or service is in the best interest of the prospect. It’s a job, a way of making a living; in other words, the prospect is there to fulfill the salesperson’s needs, not the other way around.

Cold Calling 49

Cold Calling Advertising Advertising Twitter 49

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Platinum Rules for Success

MARCH 22, 2017

They approached the market as a “numbers game,” delivered a canned pitch to as many prospects as possible in the shortest amount of time. Then they delivered razzle-dazzle pitches to wide-eyed, hopefully receptive prospects. High trust salespeople know they must concentrate on prospects who have a high probability of buying.

Scale 48

Scale Up-Sell Referrals Objections 48

The Pipeline

JULY 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The question you must face first, though, is Why do people of wealth and status intimidate you, in a way “normal” prospects don’t? Prospecting.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242

LeadFuze

AUGUST 5, 2021

How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. Prospect on LinkedIn Without Being a Pesky Salesperson.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Here are the top six benefits: 1.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40