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The Ultimate Guide to the SNAP Selling Method

Gong.io

If your buyers are “frazzled,” you might be a good fit for the SNAP selling methodology — a framework that lays out a strategy for selling to today’s busy and overwhelmed buyers. SNAP Selling is a sales framework that helps sales reps bring value to today’s overwhelmed and frazzled buyers. What is the SNAP Selling methodology?

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For instance, if you’re selling into a cloud security startup, it will likely focus on developing its core security products, but it will need to outsource tools like HR software, email marketing tools, and so forth. “We Unlike big corporations, startups have smaller buyer teams. Most buyers are tech-savvy and open to trying new tools.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

Basically what REGIE will do is you can log in to REGIE and tell it the buyer persona that you want to meet with, and it’ll spit out emails, 10 emails in under three minutes. It’ll customize or help you customize the tone of your outreach to a specific buyer persona, so one thing, done three ways. in 2010, now near 10.

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Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’

Sales and Marketing Management

Unfortunately, that’s happening more and more thanks to the Internet, smartphones and other technologies that are radically changing how buyers behave. attempts to successfully prospect a stranger – a 74 percent increase since 2010 when prospecting required just 4.7 It now takes an average of 8.2

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Ed Calnan: Adapt and Win

Gong.io

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. So the next time Seismic suggests you use a piece of content, it has data behind it that shows that this video case study or this PowerPoint presentation is successful most of the time.

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