The ROI Guy

JUNE 22, 2010

These interactive white papers ask a few simple profile and opportunity questions, and then intelligently combine qualitative content such as relevant situational analysis, case studies and next steps with personalized quantitative savings and value assessment– all to create completely relevant and compelling content for the buyer.

Case Study 40

Case Study Marketing Buying Cycle Ideal Customer Profile 40

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

The ROI Guy

OCTOBER 5, 2010

With the Internet, B2B buyers have access to more information than ever. As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. Buyers are clearly in control, and marketers are scrambling to address this power shift.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Sales Hacker

SEPTEMBER 8, 2020

Basically what REGIE will do is you can log in to REGIE and tell it the buyer persona that you want to meet with, and it’ll spit out emails, 10 emails in under three minutes. It’ll customize or help you customize the tone of your outreach to a specific buyer persona, so one thing, done three ways. .”

Meeting 71

Meeting Top of Funnel Outbound How To 71

Sales and Marketing Management

SEPTEMBER 7, 2017

Unfortunately, that’s happening more and more thanks to the Internet, smartphones and other technologies that are radically changing how buyers behave. attempts to successfully prospect a stranger – a 74 percent increase since 2010 when prospecting required just 4.7 It now takes an average of 8.2

Engineering 180

Engineering Top of Funnel Revenue Hiring 180

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Buyer 82

Buyer B2B Comparison Buying Cycle 82

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. So the next time Seismic suggests you use a piece of content, it has data behind it that shows that this video case study or this PowerPoint presentation is successful most of the time.

Film 48

Film Hiring Buyer Persona Revenue 48

LeadFuze

AUGUST 5, 2021

Unbiased, detailed content for both buyers and sellers from a range of informed authors. Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. Sales Hacker. A Post Worth Your Time. Jill Konrath.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98