Discounting Belongs in Every Sales Tookit
Pipeliner
MAY 22, 2020
Tell that to Theo Albrecht , co-founder of discount grocery retailer ALDI , who in 2010 was listed by Forbes as the 31st richest person in the world. Sometimes discounting signals failure, but it can also signal vitality, for example, when a company executes a high-growth strategy to grab market share in a nascent market.
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