Score More Sales

AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. Are you utilizing these basic ideas with your sales and marketing teams?

Social Media 233

Social Media B2B Strategy Media 233

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

SBI Growth

JANUARY 20, 2013

As the books are closed on 2012, you can reflect on your performance. Social selling, inbound marketing lead generation, and personal brands are the name of the game. Win Rates by Channel: Do you close more sales on the phone than your competition? Or are you leading the expansion of the market? Reduce turn-over?

Hiring 306

Hiring Margin Quota Inbound 306

Pointclear

JULY 26, 2012

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Pointclear

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Who can help me solve it?

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

SEPTEMBER 20, 2012

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies.

Inbound 145

Inbound Quota Outbound Video 145

A Sales Guy

DECEMBER 5, 2012

We are rapidly closing the books on 2012 and if we haven’t already, we are starting to look towards executing on 2013. Establish a channel. Establish an inbound lead function (Content Marketing). If your sales people are maxed and the cost of sales is high, a channel might be a good growth strategy.

Strategy 116

Strategy Hiring Penetration Churn 116

Pointclear

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow. That can be through any number of channels. Using Inbound to Get Online Bumps & Support Sales Initiatives.

Buyer 154

Buyer Social Media Hiring Inbound 154

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

MARCH 28, 2018

I started my professional sales career at HubSpot in 2012. Interests outside of my own quota had led me to work with colleagues in Customer Training, Product Marketing, and Channel Sales. One of our Channel Partners created a survey asking about a customer’s buyer persona. Step 1: Find out what you want for your career.

Top of Funnel 57

Top of Funnel Hubspot Hiring Sales Qualified Lead 57

A Sales Guy

JANUARY 18, 2012

Leveraging the new tools to build your own powerful lead generation engine is the key to making your number in 2012 and beyond. Create your own YouTube channel , then do a video every couple of months. Video is increasingly becoming the killer medium for marketing lead generation. It deserves it. Sales hasn’t changed.

Tools 109

Tools Social Media Lead Generation Media 109

LeadFuze

SEPTEMBER 30, 2021

The approach that is most appropriate for you will vary according to your business market. This selling technique is comparable to conceptual and consultative marketing. It can assist you in locating and collecting contact information for individuals inside your target market. There is no one-size-fits-all approach.

Sales Methodology 52

Sales Methodology Ideal Customer Profile Sales Qualified Lead Lead Rank 52

Crunchbase

MAY 14, 2020

And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io. Brooke Bachesta. SDR Manager at Outreach.io. Megan Bowen.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Pointclear

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.

Social Media 180

Social Media Media Inbound ROI 180

Sales Evangelist

APRIL 28, 2020

Kyle Coleman started his career in B2B tech in 2012 at an advertising agency in San Francisco. In a timely move, he was able to pursue an exciting new position in sales and marketing with a start-up called Looker, a data analytics company based in Santa Cruz. His main role was to partner with marketing.

Ideal Customer Profile 52

Ideal Customer Profile Hiring Top of Funnel Outbound 52

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” Inbound Selling. How can you unite many sellers under one approach?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Sales Hacker

OCTOBER 31, 2017

New engagement channels are propping up. Ignore one and you’ll relinquish potential market share to competitors. The book claimed that challenger-type sellers are the most successful group, especially in the B2B enterprise market. Inbound Selling. Consumer behavior is changing. SNAP Selling.

Sales Process 82

Sales Process Ideal Customer Profile Lead Rank Sales Methodology 82

Sales Excellence

AUGUST 18, 2014

It’s marketing. Essentially, it’s marketing for salespeople. By now your marketing and sales teams should be working very closely together (and may even have the same Vice President overseeing one “sales and marketing” department). Hopefully you’ve heard your marketing counterparts talk about lead nurturing.

Social Selling 22

Social Selling Sales Qualified Lead Social Media Marketing 22