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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.

Revenue 174
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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. ” Outbound vs. Inbound: The Right Mix is a Blend of Both. Click to start video at this point — In response to a question about outbound marketing vs. inbound marketing, Ann talks about the right mix being a blend of both.

Strategy 171
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Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships.

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3 Underutilized B2B Sales Strategies in Social Media

Score More Sales

Research: Learn more about your competition and your customers’ market sectors by setting up a regular process of quick research on Twitter, LinkedIn Answers, Focus, Quora, SalesGurus and other places your buyers are, and tie that in with either Google alerts or a strong Inbound program to learn about customer segments.

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B2B Lead Generation: The Best of PowerViews

Pointclear

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment.

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44 Important Marketing Productivity Statistics

Zoominfo

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ). Marketing automation drives a 14.5% increase in sales productivity and a 12.2% It’s expected to reach $6.5

Marketing 160