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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. Massively shift costs out of your combined Sales and Marketing engine.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2] With an estimated 9.6

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Well, we’re in the dog days of August.

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44 Important Marketing Productivity Statistics

Zoominfo

Let’s look at the numbers: 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue ( source ). 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more ( source ).

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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. Your email address will not be shared. Sign up for our Email Newsletter. December 2011. November 2011.

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5 Tips for Lead Nurturing to Grow Your Sales Funnel ? Score More.

Score More Sales

Sales Tips and Strategies to Grow Revenues. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. by Lori Richardson on February 22, 2012. As a mid-market company, you likely do not have as many formalities such as written sales processes and a clear set of tools to help you build revenues. Consulting. Categories.