Pointclear
MAY 29, 2012
Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Synchronize the client/prospect/employee experience across all channels. Marry the art and science of marketing.
DiscoverOrg Sales
MARCH 31, 2016
Enhancing its IBM Maximo facilities management application to include mobility and integration across ARCC processes, GIS applications, SAP, OpenText and fleet management applications. In 2012, she brought in Cerner Soarian, a health care information system that offers a workflow-driven design and addresses the dynamic nature of patient care.
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Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
HeavyHitter Sales
APRIL 7, 2013
Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. At other accounts, prospective buyers weren’t experienced with purchasing products. Administrivia. Pre-sales Resources.
HeavyHitter Sales
JUNE 1, 2010
Top 7 Critical Sales Trends for 2012. February 2012. January 2012. If so, what are the alternatives to getting prospects’ attention and subsequently getting them through the sales funnel? February 2012. Heavy Hitter Sales Blog. Recent Posts. A Salespersons Most Important Competitive Weapon. Categories. Sales Tips.
Sales Hacker
MAY 29, 2018
Simple strategies to drive deeper sales engagement with your prospect. It was 2012. I did Computer Associates, I did SAP. Companies were going to the SAPs and the Oracles of the world and saying, “Rip out what I’ve got. How to use transparency concepts to increase win rates. We’re on iTunes. And on Stitcher.
Partners in Excellence
AUGUST 18, 2014
We used to think that marketing’s criteria for a hot lead was the prospect had to “fog a mirror.” This post originally appeared in SAP’s The Customer Edge. [i] i] CEB Evolution Of Digital Marketing, 2012. [ii] We sales people think “they” don’t care. ii] 2013 DemandGen B2B Buyer Behavior Survey [link].
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