How Can You Use Data to Build Better Personas?
Zoominfo
JULY 13, 2020
personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e
Let's personalize your content