Remove 2014 Remove Marketing Remove Small Business Remove Tools
article thumbnail

Why Free Fails in Small Business Sales

Increase Sales

Free, in marketing small business sales messages, has always been a hook to attract attention and even earn potential customers or at least secure their email addresses, roles and names of companies. This paying is called a transaction and that is what makes small business sales. Free is not valued.

article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Madness Multiplies

Increase Sales

If small business owners and sales professionals were not busy enough, this marketing survey from Trapit just may have them pulling out what little hair they have left. This same group admitted to only investing 28% of their time developing and creating content marketing strategies. Share on Facebook.

Marketing 139
article thumbnail

Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

article thumbnail

Writing Is 20% of Content Article Marketing

Increase Sales

With so many small businesses with under 20 employees (97.7% of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. That is where the word marketing comes into play. Standing out in this crowded market place is difficult.

article thumbnail

Forget the Shiny Toys and Wondrous Bobbles

No More Cold Calling

Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. The problem is, we are not productive with the tools we already have. We try out a new tool for a while and then move on to the next. We’re fickle.

Fashion 120
article thumbnail

Why Are You Trying To Kill Me?

The Pipeline

I suspect the main reason is that cold callers do not see social as a threat, is because we do see it as a great addition to an existing set of tools and techniques we use to drive business. The results show a depressingly small increase in social activity from Fortune 500 business leaders over last year’s analysis.”