article thumbnail

Why Free Fails in Small Business Sales

Increase Sales

Free, in marketing small business sales messages, has always been a hook to attract attention and even earn potential customers or at least secure their email addresses, roles and names of companies. This paying is called a transaction and that is what makes small business sales. Free is not valued.

article thumbnail

And You Resolve in 2014 to…?

Increase Sales

We both agreed that skipping this part of emotionalization dramatically affects the sustainability within the individual desiring business growth. Sales Training Coaching Tip: This eBook, Beyond-SMART-Goals-2014-eBook , (free download) is what promoted the email exchange, refer to page 11. Monday – Marketing.

eBook 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Top Sales Lesson of 2014] You Control the Technology

No More Cold Calling

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I first started in marketing in 1987. Associations Enterprise Sales Management Salespeople Small Business' Nothing replaces the power of an in-person connection.

article thumbnail

Memorable Marketing Makes Money

Increase Sales

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. And the goal is to make a friend and to be asked back for that essential, down to business, first one on one meeting; have your potential customer walk through your brick and mortar store or give you a call.

Marketing 137
article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
article thumbnail

Casting the Magical Spell of Marketing

Increase Sales

Wouldn’t it be nice if you could be the Sorcerer’s apprentice and cast marketing spells that would immediately have your ideal customers ringing your phone off the hook or streaming into your brick and mortar store? Yes your small business life would indeed be much easier. The Magic Ingredients. Share on Facebook.

Marketing 131
article thumbnail

Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.