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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Prioritize the prospect universe by potential spend. The output is a prioritized universe of prospects by segment.

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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. As the primary team responsible for sales tools, it’s time to re-evaluate. Create tools such as call plans, discovery guides and opportunity assessments that are persona-based.

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CMO: Sales People are Cavemen

SBI Growth

Social prospecting, technology proficiency and content production are just a few. Accepting a Sales Qualified Lead (SQL) and maximizing the value requires new competencies. That means 70% of the sales team is unable to maximize the value from marketing. This requires the ability to perform social prospecting extremely well.

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Creating the Ideal Performance Culture

SBI Growth

As you plan for 2014, are you investing enough in both? Reps must have the tools and support to win the big deals. Performance culture is studied in depth in our 2014 Research Tour. Performance culture is studied in depth in our 2014 Research Tour. It mapped to a proposal generating tool. Resource Allocation.

Hiring 293
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Top 10 Best Practices from a Fortune 500 CMO

SBI Growth

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014.

Lead Rank 325
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The Top 5 Things Unleash Taught Me About the State of Sales Tech in 2019

Sales Hacker

Sellers are only notified when a prospect shows some intent to purchase. Customers of sales tech will soon expect their sales tools play just as nicely together as their marketing tools do. Think back to about 2014. That’s because right around 2014 (and probably before then) CRM became table-stakes. What’s Next?