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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Use the Training Monetization Tool to qualify how these changes will affect your results. Use the Training Monetization Tool to record the actions that you intend to take. Author: Michael Riksheim.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. The New Year is fast approaching.

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A Different Approach to 2014

SBI Growth

The result is selling time is maximized and at bats are not wasted. They maximize opportunities by getting warm introductions with key decision makers, inside target accounts. The best sales organizations treat the playbook as the most important tool to success. They have a longer customer life value to the organization.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Use the Training Monetization Tool to qualify how these changes will affect your results. Use the Training Monetization Tool to record the actions that you intend to take. Author: Michael Riksheim.

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Creating the Ideal Performance Culture

SBI Growth

As you plan for 2014, are you investing enough in both? Reps must have the tools and support to win the big deals. Performance culture is studied in depth in our 2014 Research Tour. Performance culture is studied in depth in our 2014 Research Tour. It mapped to a proposal generating tool. Resource Allocation.

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