Zoominfo
JULY 1, 2019
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.
Sales and Marketing Management
JULY 21, 2015
Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. The second the original motivation for an ad campaign is forgotten, so are the goals that it seeks to achieve. Author: Tuan Nguyen. read more
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Pointclear
MARCH 19, 2015
On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.
SugarCRM
FEBRUARY 11, 2020
Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.
SugarCRM
FEBRUARY 11, 2020
Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.
Zoominfo
JULY 22, 2018
Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). Multichannel Marketing Challenges.
Zoominfo
DECEMBER 5, 2019
Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). for weak omni-channel companies.
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