article thumbnail

57 Essential Multichannel Marketing Statistics

Zoominfo

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 51% of companies today use at least eight channels to interact with customers ( source ).

Marketing 189
article thumbnail

50+ Essential Multichannel Marketing Statistics

Zoominfo

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 51% of companies today use at least eight channels to interact with customers ( source ).

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Culture: The Sales Organization’s Secret Weapon

Janek Performance Group

For struggling organizations, the following thought must be erased: “We are one ( new hire, new product, new marketing campaign, new customer ) away from success.” For example, when customer service employees know more about the company’s strategic plans, they respond better to client demands.

Hiring 62
article thumbnail

9 Essential Stages for Every B2B Pipeline

Hubspot Sales

As recently as 2015, a sales pipeline was a rudimentary look at your ability to meet or exceed your quota on an aggregate basis. Lead — a prospect that has taken an action or responded to a marketing or sales campaign and shows some level of interest in your product.

Pipeline 105
article thumbnail

20 Clutch Sales Prospecting Tools for 2022

Crunchbase

Prospects are often the result of outbound campaigns , or the qualification of inbound leads from your marketing campaigns. Both can result in new customers if nurtured the right way. Improve customer service. By doing this, you can quickly transition customers from a prospect to a paying customer.

article thumbnail

Sales Contests: Building a Culture of High Performance

Your Sales Management Guru

Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a cash bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service.

article thumbnail

Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

The goal of prospecting is not to sell your product/service. Approach prospects with a customer service mindset. Check out the best advertising campaigns of all time and you’ll notice a pattern. Most of them make their customers the hero. They made customers feel special by drinking a soda with their name on it.