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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. million in 2015 to well over $35 million by 2017.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

This isn’t just ‘awareness’ – it’s using machine learning to maximize engagement that results in higher conversions and more opportunities when clients reach out - Andrew Briney, Senior Vice President of Products, TechTarget. If key accounts fail to engage with your content via email, TechTarget dials up banner targeting, and vice versa.

Intent 50
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Companies Must Care How Revenue is Earned

Pipeliner

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. Fat chance. The reason?

Revenue 66
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Proven sales forecasting methods for small businesses

PandaDoc

The best business forecasting methods use historical data sets, market research, anticipated future trends, and other factors to create predictions with a fairly high degree of accuracy. Market research tools Want to stay ahead of the curve when it comes to market trends? Other business forecasting tools to consider 1.