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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Making Persona-Based Marketing Feel Fresh. Start by using these strategies: 1.

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10 Google Hacks to Rank Your Brand New Website

SocialSellinator

Deep niche research should be done before creating the website to make sure there aren't any major or popular websites already ranking well on Google for some important keywords related to the topic of your site. For example, let's say you will start a pet website related to "cat food or dog food," - whichever one you choose.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

In 2017, they found that 81% of the respondents have already adopted ABM strategies. Sign up today and we’ll give you a free trial so that you can see how much time and money this software saves you every day. In certain ways, ABM is just a more sophisticated take on direct marketing that we’ve been doing for decades.

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Marketing vs. Sales: Their Major Difference and How They Work Together

Tenfold

While the goal of sales and marketing are notably similar (boost company revenue), this fact seems tangential in relation to their means of reaching that goal. In 2017, such a definition seems antiquated. Consistent use of systems, such as Customer Relationship Management software (32 percent). Engaging in face time.

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Inbound or outbound sales—which one should you focus on?

Close.io

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. Would they search, “best invoicing software for freelancers,” read the first article on Google, and buy the software recommended in the post?

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Proven sales forecasting methods for small businesses

PandaDoc

they subscribe to your mailing list, you reach out to them directly, or you advertise). Forecasting tools are software applications and techniques that are used to predict future sales trends based on past sales data. The resulting value that’s obtained by calculating the simple moving average is the forecast for the next period.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 The blog itself offers several different contributors writing on a variety of sales related topics. The killer app for 2017 is exceptional service.