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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. A recent report from OAAA says that “65% of the top 100 OOH advertisers increased their OOH spend from 2022.” And 20% of those advertisers doubled their spending. billion in 2023, a 2.1%

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How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season? Since holiday sales in 2023 were driven by digital and mobile campaigns, it’s safe to assume 2024 will be similar. billion (51.1%) of those sales were placed by consumers using their mobile devices.

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Why the Best Digital Marketing Solutions Incorporate Video Game Ads

SalesFuel

86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. billion in 2023 and is expected to increase to $11.49 Games advertising reaches unique, receptive audiences with immersive experiences that engage the customer throughout their purchase journey,” says IAB.

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Auto Dealers Invest in These Digital Strategies to Boost Revenue

SalesFuel

But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 billion on advertising in 2023.

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How to be a Credible Law Firm

SalesFuel

In 2023, industry revenue climbed about 3% to reach $381 billion. The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. Which are the sales books that will help sales professionals have more conversations and close more sales in 2023? So, there you have it!

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How to Show Clients the Power of Your CTV Ad Inventory

SalesFuel

How to Show Clients the Power of Your CTV Ad Inventory The Power of CTV is Growing By 2027, CTV advertising spend will reach more than $40 billion, says Innovid. Photo by: Catherine Heath SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement