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Sales Talk for CEOs: Building a Customer-Focused Sales Strategy with Erik Frank (S1:E14)

Alice Heiman

Erik’s strategy includes gathering extra insight into the customer experience through conversations with customers, a newly launched customer survey, and continued customer outreach. This episode is a must-listen if you feel that your sales strategy isn’t quite hitting the mark with your customers.

Hiring 84
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Why Companies LIE to Their Customers to Avoid Good Service

A Sales Guy

This is why most customer service is b t and when companies try to defend it, it’s even more silly. When a company says to their customer(s): I’m sorry we can’t upgrade you to first class. We can’t violate government mandates. We can’t do things that would put customers in harms way.

Company 117
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Why You Need to Drive Digital Transformation In Your Company

Pipeliner

This is a good thing, but it isn’t so good when it acts as a silo and the velocity of a process is slowed or halted. Just look at the government—something can languish in a particular department for months. This stickiness is no longer acceptable because today’s customers no longer tolerate it. That core is, of course, the CRM.

Company 98
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How to create an effective sales plan: Tips and examples

PandaDoc

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals.

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AI: The Key to Reversing Customer Churn

SugarCRM

A unified view of sales, marketing, and customer service is critical to delivering an optimal CX, but the lack of such a data infrastructure fuels a customer relationship crisis. Customer service teams can then respond in real-time with the next-best-action, allowing for a focus on prioritizing human emotions.

Churn 49
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Crisis Communication: Strategies to Communicate Better During a Crisis

Sales Hacker

Pretend you wake up tomorrow to your government ordering everyone to stay at home. As a result, governments enforce strict lock-downs, require non-essential businesses to shut down, and accidentally create a national toilet paper shortage. A spike in customer service issues. Disaster Type #1: Natural Disaster.

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Why Business Acumen is Key to Sales Success (And How to Get It)

Hubspot Sales

They’re good at reacting and responding to day-to-day tasks and challenges but struggle to look or act beyond the immediate scope of their job. When a salesperson understands the systems that make a business run, the rules that govern them, and the work they can do to influence those processes -- that’s business acumen.