Increase Sales

JULY 12, 2013

” According to an Adestra study that analyzed the email subject lines for over 2.2 The Adestra study on email marketing is available on its website. Would you open an email with the word “Foo?” billion emails, the keyword “foo” had a higher industry open rate by 12%. The industry average was 20%.

B2C 125

B2C Email Marketing Retail Study 125

Increase Sales

DECEMBER 5, 2012

Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Adestra analyzed 1.158 billion business to business (B2B) emails sent within the last year.

B2B 128

B2B Marketing Campaigns Email Marketing 128

Hubspot Sales

MARCH 28, 2018

Email Subject Line Keyword Checker by Adestra. Find out if your headline appeals to the intellectual or empathetic side of your prospect’s brain, and learn which side you want to appeal to given the goals and content of your emails. What it tests: Open rate and click rate of subject line keywords. Price: Free.

Tools 87

Tools Segment Report Analysis 87

EyesOnSales

JULY 14, 2017

Seventy-three percent of millennials prefer communications from businesses to come via email because it’s part of their everyday life, and more than 80 percent said they check email “at random, all day long,” according to an Adestra survey. A classic example of email re-engagement is shopping cart abandonment.

Email Marketing 51

Email Marketing Social Media Marketing Ideal Customer Profile 51

Sales Hacker

JULY 15, 2019

Personalization in an email subject line can boost your cold email open rate by 22.2%, according to a report from Adestra. RELATED: 7 Battle Tested Cold Sales Email Subject Lines (And Why They Work). Put Their Name in the Subject Line. And extreme personalization, as we discussed in #3 above, can boost reply rates even more.

Lead Rank 92

Lead Rank eBook Campaigns Lead Scoring 92

Sales and Marketing Management

JANUARY 23, 2018

Turns out Millennials might like email as much as they like avocado toast: An Adestra study revealed that 73 percent of Millennials still prefer email for business communication, and 68 percent of teens are carrying on this preference. “But what about Millennials?” you might be asking. Aren’t they killing everything, including email?”

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180