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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising. Next, you can export this audience to Google Ads to run your retargeting campaign. The ability to drill down here matters to marketing teams.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. The ability to drill down here matters to marketing teams.

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Additionally, you can use Google Analytics to evaluate how each channel performs to determine the ones that deliver results. ABM isn’t a tactic or a trend.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. This includes online advertising essentials and best practices for managing and optimizing Google Ads campaigns.

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What’s new at Nutshell?

Nutshell

We’ve got a long list of improvements in the works, and we’re looking forward to continuing to invest in our product, service, and customers while advancing our mission of helping businesses grow their revenue with powerful, easy-to-use sales and marketing technology. View our Nutshell Analytics guide to learn more.

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What Is Inbound Marketing? A Complete Guide For Businesses

Nutshell

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. For example, outbound marketing involves channels like billboards, print advertising, trade shows, and cold calling.