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The Recruiter’s Guide to Web Analytics

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You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208
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How ZoomInfo’s WebSights Improves Retargeting Strategies

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Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising.

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How ZoomInfo WebSights Improves Retargeting Strategies

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Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Now, imagine two prospects working for different organizations.

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What Do Freshly Funded Companies Spend Investor’s Money On?

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Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Company 162
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What’s new at Nutshell?

Nutshell

Learn more about your leads with Nutshell Analytics Do you know which pages your website visitors are viewing before they become leads? With Nutshell Analytics , you have a clear view of exactly which pages each individual lead visited on their way to filling out a form on your site. View our Nutshell Analytics guide to learn more.

Analytics 127
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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236
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What Do Freshly Funded Companies Spend Investor Money On?

Zoominfo

Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Company 100