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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

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How to Get More Value From Your B2B Data Purchase

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Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you.

B2B 154
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Discover What Drives B2B Decisions with SalesFuel's Groundbreaking New B2B BuyerSCAN™ Market Intelligence

SalesFuel

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. The study ensures no single industry dominates the data, providing a balanced and broad understanding of the B2B landscape. Lee Smith, CEO of SalesFuel.

B2B 111
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11 Ways to Improve Your Website with Artificial Intelligence

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The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Using these technologically advanced platforms, you can enter a few basic data points and have a fully optimized website created for you.

Lead Rank 272
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How to Create a Targeted B2B Customer Profile

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The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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4 Essential Marketing Roles for the Modern Marketing Team

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Today’s buyers demand a highly-personalized, positive customer experience —organizations who don’t comply end up losing business. B2B companies have taken notice and many have started to prioritize customer experience in recent years. Data Analyst.

Marketing 187
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The B2B Marketer’s Guide to Measuring Social Media ROI

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Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.