The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The Pipeline

AUGUST 12, 2011

Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. White Paper. B2B Lead Generation Blog. It’s their way of saying, “Please listen to me.” ” Who is someone you can always count on to listen to you? About Carol Doane. Trigger Events.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

The ROI Guy

OCTOBER 11, 2010

Tier 3: Out-Bound & In-Bound Marketing Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising, promotion, public relations and sales. co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. The Benefits of Podcasting for B2B.

B2B 176

B2B Social Media Scale Channels 176

The Pipeline

JULY 29, 2011

Other leading content providers such as Olgilvy Advertising and CMO.com agree. White Paper. B2B Lead Generation Blog. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. Sales and marketing lead generation tools follow this suit. Time Allocation. Time Management.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

LeadBoxer

AUGUST 2, 2019

The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best. The conversion rates are higher and the cost per lead is lower compared to other advertising networks. This means that either a lot of B2B marketers are wrong, or a lot of people are on to something.

Paid Content 80

Paid Content Lead Generation Lead Rank Lead Scoring 80

Sales Hacker

JULY 15, 2021

In classic B2B, you may target small businesses that make $40 million in annual sales and specifically go after their C-level executives. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Paid advertising drives ABM. Yes, even in B2B marketing.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

SBI Growth

OCTOBER 21, 2012

These are PR firms, social media consultants, advertising agencies-you name it. B2B marketing service providers are not very good at this. They want to buy online advertisements. How many of each of these do you need: blog posts, webinars, ebooks, white papers, case studies, infographics, etc?

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Targets Demand Generation Outsourcing Services 314

LeadFuze

JANUARY 4, 2021

One of the critical aspects of the growth of any B2B business is lead generation. Sales lead generation is vital for a B2B business’s success and if you’re asking why, the answer is “sales cycle.”. According to Marketing Sherpa , 90% of B2B sales take more than one month to close, while 10% take more than one year. White papers.

Lead Generation 52

Lead Generation Paid Content Top of Funnel Sales Qualified Lead 52

Costello

DECEMBER 20, 2018

Of course, Linkedin is the best database of B2B contacts and a great place to reach out. Snapapp takes PDFs and makes them interactive, allowing marketers to capture more information from prospects as they read things like ebooks and white papers. For bigger and B2B sales, especially, events are key. Proposal Tools.

Hubspot 102

Hubspot Paid Content CRM Top of Funnel 102

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

SEPTEMBER 2, 2019

Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. Rented attention is like old-school advertising. Speeches, webinars, and other presentations. White papers. These concepts?

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82

The Pipeline

JULY 15, 2011

Robert Terson spent 40 years fearlessly selling advertising to small businesspeople; his passionate purpose as an author and speaker is to enlighten and inspire you to be a far better salesperson than you are now. White Paper. B2B Lead Generation Blog. If you want to be a top-tier professional, you must do the same.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242