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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Marketo Marketo is one of the heavy hitters of the ABM industry. in revenue.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Why Do You Need a Sales Engagement Platform?

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

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Top 4 Reasons Marketing Automation Fails

Klozers

Marketing Automation has become the new tool of choice for companies looking to engage with prospective new buyers at the very top of their sales funnel. Even when you leave a site, the software/programmes can be used to re-target you, with advertising and lead nurturing emails, all the time gathering data on you and your buyer journey.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Brooke Bachesta – SDR Manager at Outreach.

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5 reasons why Sales Enablement is the next best thing for B2B marketing agencies

Showpad

Today’s B2B buyers are more empowered and more demanding than ever. ” No need to explain what a waste it is to let go at this critical point in the buyer’s journey – and this is exactly where sales enablement comes in. This leaves us with the real question: who’s ruling now? What is sales enablement?