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14 Examples of Socially Responsible Business Leaders

Zoominfo

He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements. Norman De Greve, Chief Marketing Officer, CVS Health Norman de Greve is an advocate for elevating the standards of the beauty industry.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

Smooth Sale

Throughout his career, he’s created, executed, and managed successful marketing communications campaigns for startups to Fortune 500 companies. He has an MBA from Babson College and is a mentor at MassChallenge, one of the world’s largest nonprofit startup incubators. . _. Tips for Creating Genuine Marketing Campaigns .

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit. Check out the best advertising campaigns of all time and you’ll notice a pattern. The deodorant brand Always had a great campaign during the 2015 Super Bowl to empower young girls.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. Using his personalized “Contact Campaign” approach, Stu was able to get meetings with presidents, prime ministers, and numerous CEOs. ” And don’t even think about Amazon!

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

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