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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

This strategy requires that a business’s sales and marketing teams work more closely together. Sales reps in charge of those accounts can give crucial insight to their marketing peers, who can then develop custom content, targeted ads, and other unique methods of engaging with prospects. Take the video above.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 133
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels. As artificial intelligence grows more advanced, businesses can work from a list of those who are most likely to convert, making them much more efficient in their sales efforts. Price: $0.10

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. Lead nurturing plays an essential role in high converting sales processes. Clearly, sales teams cannot skip on lead nurturing.