Remove Advertising Remove Demand Generation Remove Engineering Remove Video
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

article thumbnail

Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

BuzzBoard

Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content. One strategy small firms exploit is search engine optimization (SEO). Moreover, social media advertising is cost-efficient, making it an ideal choice for small businesses with tight budgets. Their takeaway?

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media.

Media 72