Advertising Google Analytics Report Research 
Zoominfo
MAY 9, 2021
Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not All Web Traffic is High Quality.
Zoominfo
MAY 9, 2021
Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.
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Zoominfo
APRIL 30, 2018
The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Keep reading! Job boards.
Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.
Zoominfo
OCTOBER 5, 2021
They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports. For example, let’s say you’re creating a video advertisement for your newest product. Research shows modern businesses continue to shift more towards data-driven marketing strategies.
BuzzBoard
MAY 8, 2023
Lead conversion has been simplified by digitized methods that allow businesses to track customer behaviors and come up with solid research without moving mountains. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space.
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