Mereo

JANUARY 27, 2021

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? A major lack of validation.

Strategy 88

Strategy Airlines Decision Maker Case Study 88

Hubspot Sales

MARCH 15, 2019

Due diligence and market research are essential in the early stages. Too much competition : If the market is already saturated, and there are already plenty of established providers, you're fighting an uphill battle. market research, professional goals, buyer personas ) but also to you personally. You need a strong team.

Outsourcing Services 145

Outsourcing Services Scale Lead Rank Lead Scoring 145

Sales Hacker

MARCH 16, 2020

If you missed episode 100, check it out here: PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith. Everything is turning into a subscription — the way that SaaS B2B salespeople sell. The company grew between 2 to 25 people between sales market and customer success. What You’ll Learn.

Revenue 78

Revenue Scale Face-to-face Industry 78

Altify

MAY 14, 2018

My first company was an artificial intelligence software company. In B2B Enterprises – the domain where I have most experience – the A in AI really stands for ‘ Augmented’ , not ‘ Artificial’. The size of the aircraft becomes a problem when airline overbooks the flight. That’s not my opinion – it’s the objective market measure.

Outsourcing Services 40

Outsourcing Services Airlines Consumer Travel 40

LeveragePoint

SEPTEMBER 21, 2018

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). ABS in the best B2B commercial organizations is deployed effectively by using Value Propositions. Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20

LeadBoxer

MARCH 26, 2020

When it comes to marketing, data is king. With in-depth data, marketers can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close more sales. You may be thinking, “Don’t CRM or email marketing platforms such as Hubspot and MailChimp already do this?”

Software 75

Software Software Data Ideal Customer Profile 75

PandaDoc

MAY 25, 2021

Software is becoming one of the world’s biggest industries, and there’s no demographic that generates more business than enterprises. The following seven enterprise software companies are some of the best in the world for producing high-quality enterprise application software. Salesforce.

Enterprise 52

Enterprise Enterprise Software Software 52

PandaDoc

MAY 25, 2021

Software is becoming one of the world’s biggest industries, and there’s no demographic that generates more business than enterprises. The following seven enterprise software companies are some of the best in the world for producing high-quality enterprise application software. Salesforce. Location: San Francisco, CA.

Enterprise 52

Enterprise Enterprise Software Software 52

Sales Hacker

JUNE 12, 2018

You don’t hire a kid out of college and make him a pilot for Delta Airlines without training. Target your outbound marketing to ice-cold leads. This means turning your “Inbound Marketing” into “Outbound Marketing” Outbound Marketing?! Some people call it Account Based Marketing.

Scale 76

Scale Hiring Ideal Customer Profile How To 76