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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

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The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

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Using Predictive Analytics to Define the Leads That Matter

Sales and Marketing Management

Predictive analytics uses data correlation to understand how you target a prospect, what that prospect’s channel preference is, the best time to call, and so on. Predictive analytics can solve the three main challenges that sales teams face today: 1. Predictive analytics provides this kind of insight.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

It’s simple — lead generation software. Choosing lead generation software can be tricky, though, with so many tools to choose from. Keep reading as we cover everything you need to know about lead generation software, from the top platforms available to how to choose one for your business.

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Integrating Your CRM With Web Analytics and Tracking Tools

Nutshell

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

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What is Voice Analytics Software?

Bigtincan

We are all familiar with sales conversational intelligence tools. However, conversation intelligence software falls short in interpreting the “vibe” that sellers are giving to customers. They listen for words and phrases, identifying patterns, and are often great for identifying opportunities for coaching your teammates.