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Product Differentiation and What it Means for Your Brand

Hubspot Sales

Marketing and sales strategies that communicate the benefits and competitive advantage of the product or service. Post-sale support. Pursuing a differentiation strategy means a lot of time, energy, resources will be spent to develop a product that sets itself apart from the competition. A strong research and development team.

Apparel 95
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Apparel: -3.94%. Coal and Related Energy: -31.79%.

Margin 112
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6 Life-Changing Lessons, Advice, & Tips From Elon Musk

Hubspot Sales

He’s not focused on his existence, he’s focused on the existence of humanity -- sustainable energy, clean transportation, and interplanetary space travel. And when your mission for SpaceX is “interplanetary co-existence” and Tesla “transforming sustainable energy for humanity” (yes, those are Elon Musk’s words), you cannot be content.

Exercises 111
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Enterprise Accounts – The Seeds of Growth

Pipeliner

And the investments of money, people, time and energy only add to the stakes. First, you must understand and execute the true teaming of sales and delivery. Just as involving delivery team members in sales pursuits increases the likelihood of wins, the continued engagement of sales with delivery breeds growth.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” What if you’re below average and have room to improve?

Industry 143
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Personal Branding in Sales: An Introduction

Janek Performance Group

In our digital sales age, we’re seeing increasing attention paid to the idea of personal branding. Although the idea itself is by no means new (a brief history is below), awareness of its importance and value in business – including for sales reps – is now reaching a critical mass of awareness. There’s a problem, however.