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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. Sales are still happening, but a group celebration isn’t likely.

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6 steps to adapt effectively

Sales and Marketing Management

McKinsey & Company offers these steps for B2B sellers to pivot effectively. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Click on any of the articles below to read more from our special report.

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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

In this article, we’ll describe the different stages of these customer feedback loops and show you how to create one for your business. You can use various tools like feedback surveys , interviews, focus groups , live chat, and support tickets to collect customer data. What is a customer feedback loop and why is it important?

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How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

You, your team, your channel partners and customers are all pivotal parts of your ecosystem; there’s a symbiotic relationship between each. Allbound allows you to create tiers and limit access to specific content, training, and functionality based on your grouping structure. Utilize incentive programs like SPIFs and MDFs.

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10 major pricing mistakes you should avoid

PandaDoc

In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. Running an in-depth pricing analysis will deliver the valuable insights needed to make decisions on future pivots and adjustments. Run focus groups and surveys. Determine the full cost.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

In this article, I’ll share with you how you can turn your physical event into a successful virtual event. Breakout Rooms: Attendees can do activities and then report back to the group. The ability to set group tasks makes the event more engaging, plus it allows attendees to network. The webinar will end with a panel discussion.

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6 Red Flags that Might Mean Your Best Sales Rep is About to Quit

The Spiff Blog

Uncertainty in the market requires organizations to be agile and prepared to pivot and adapt quickly. If a rep is already planning to be gone by then, there’s no incentive to dive into time-intensive sales activities. This issue isn’t going away, either.In fact, the average annual turnover rate in B2B sales is now 35% ( source ).

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