Sales and Marketing Management

FEBRUARY 18, 2019

In the B2B world, your sales force is actually your loyalty program. They train the customer on how to use the product (both initially and ongoing), which enhances perceptions of overall product quality and performance. Most loyalty programs have lost their way, and they certainly do not apply to many B2B companies.

Loyalty 290

Loyalty Banking Airlines Discount 290

Vengreso

JULY 17, 2020

As an experienced leader in high-tech companies, her expertise spans sales enablement, business development, marketing and engineering in large companies like AMD and Cisco as well as smaller companies such as Gigamon and 8×8. In 2020, there are no trade shows but virtual events are very successful for B2B companies.

Chemicals 115

Chemicals Trade Show Engineering Social Selling 115

Vengreso

AUGUST 20, 2020

in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. Listen to our conversation to learn how David jumped from research to sales and how he now bridges the gap between science and sales to train sellers in modern selling techniques. Resources Mentioned.

ROI 115

ROI Decision Maker Chemicals Cold Calling 115

The Pipeline

FEBRUARY 27, 2012

Stored in Attitude , Business Acumen , Communication , Communication Strategy , Marketing , Proactive , Sales 2.0 , Sales Management , Sales Success , Sales eXchange , execution. Nice glossy presentation, containing nothing of interest to me; and given the chemical content of the glossy pages, I couldn’t even use it to wrap fish.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

SBI

MARCH 1, 2021

Many are in complex industries like manufacturing, machinery, chemicals, and healthcare where reps are accustomed to in-person meetings where they can engage in the dialog necessary for effective consultative selling. Q: What is the impact on organizations that adopt virtual training? That has all been upended now.

Face-to-face 94

Face-to-face Apparel Chemicals Call-back 94

Nutshell

AUGUST 13, 2018

Jeffrey Orens, retired chemical industry executive: All my success in business was based on what I learned in selling, most of it from two mentors. An early sales manager in the chemical industry was my second mentor. The National Speaker’s Association named their training academy after Joe. Selling is hard.

Chemicals 85

Chemicals Hiring Follow-up Face-to-face 85

LeveragePoint

NOVEMBER 1, 2019

Here are his live answers: Can you give some best practice examples of B2B companies implementing value pricing? In the B2B world, there are some of the chemical companies that have changed their mindset about five or 10 years ago, and now focusing a lot more on value. We train them on the process and prepare beforehand.

Webinar Metrics 20

Webinar Metrics Strategy Margin Case Study 20