Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling
SBI
SEPTEMBER 13, 2018
The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. For some of you in B2B sales, this may come as a surprise.
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