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B2B Sales Lead Generation Pros Who Listen, Learn

Pointclear

How do my colleagues at PointClear and I keep from falling into this trap? The tone of the prospect is generally clear almost immediately. Because I heard them, and responded to them as a person, I greatly increase my chance at getting time with this prospect. One simple trick. The moment a phone contact is made, we’re all ears.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

Pointclear

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Video] Why Prospects Avoid Making Buying Decisions.

B2B 174
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What's it take to generate leads that fuel your forecast?

Pointclear

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

The problem is that sales reps give up early and win only a small percentage of possible deals—wasting a significant portion of marketing’s investment. Helping them understand actual vs. assumed buyer behavior in B2B sales environments helps alter their behavior—and helps them be more successful. Gain sales acceptance.

Follow-up 154
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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. B2B marketing and sales teams must agree on the sales-ready lead definition.

Research 253
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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

What you should do: Get your sales team “in the mix.” Everyone thinks of social selling as a way to understand the prospect (it is), but it is also important to think about social selling in terms of your online persona. Put another way: If you don’t want a prospect to read it, don’t write it. PointClear PD. Dawn Gulino.

Report 244
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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

Pointclear

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Marketing was creating opportunities for $10,000 deals while sales was only interested in those valued $1 million plus. A couple of years ago I wrote a blog for Salesforce.com about lead definition.