Product Management University
OCTOBER 12, 2021
There’s absolutely zero benefit in duplicating product management’s depth of product knowledge in product marketing. Shifting the focus from user problems and benefits to business outcomes not only communicates greater value, it makes your value story (and differentiation) easier to communicate in the language of the customer.
Product Management University
JANUARY 10, 2024
Applying the Product Positioning Rule to Product Marketing My software career path took me from pre-sales to a corporate product marketing role where we supported our worldwide salesforce in a 5000-person company. But the dialog we would wrap around our products would be completely different than problems-features-benefits.
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SBI
JANUARY 18, 2018
Salesforce) – many studies show a whole day is wasted on data entry each week. For example, if it’s an out of office auto-response, then Sales can schedule a follow-up call/email based on the return date (LeadGnome does this automatically for Salesforce customers). Nancy: Who benefits most from your solution?
Vendor Neutral
JUNE 15, 2021
If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. As the first end-to-end solution for revenue engagement, we make it simple to execute, track, and optimize every customer interaction directly inside Salesforce or Microsoft Dynamics 365.
Zoominfo
JANUARY 5, 2023
At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Hanson and Chang also lean into the MarketingOS Salesforce integration to continually nurture marketing qualified leads over time. Find out how today.
Allego
APRIL 30, 2020
Your company just acquired a partner and you need to train the salesforce on three new products. You have to find the most effective and efficient ways to support your company’s business goals and you need to do it remotely, without the benefit of in-person collaboration. These are real-world situations. Buyers have changed.
Hubspot Sales
APRIL 6, 2020
Inbound sales benefits buyers at each stage of the buyer process: awareness , consideration , and decision. The product offering should outline the product benefits and features, with emphasis on those that solve the target customers’ pain points. Demand Generation. Customer Profile and Product Offering.
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