Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

NOVEMBER 8, 2021

Intent data. Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demand generation at ZoomInfo.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Right now marketing is focused on putting together a blog post a week, and people’s attention spans are shorter and shorter. Show Introduction.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Right now marketing is focused on putting together a blog post a week, and people’s attention spans are shorter and shorter. Show Introduction.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Intent Data.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

APRIL 8, 2021

Or was it the blog, or the TV ad? Cool accounts: Another bucket might be leads from intent data, or perhaps you’re buying leads from a third-party website that writes articles about your industry. Now, go change your attribution methods and make sure you invest in the right demand generation motions.

Lead Rank 91

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 91

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. Cost is an important factor for any organization, but don’t forget to factor in time saved and internal buy-in.

Ideal Customer Profile 66

Ideal Customer Profile Data Vendor Enterprise 66

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Fit, Opportunity, and Intent data are three components of sales intelligence. Test up to 5 demand generation tactics.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Fit” data refers to firmographic and demographic information. Test a variety of demand generation tactics.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100