Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. We have a lot of different products at ZoomInfo,” Hanson says.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. Tons of money and resources are spent on both sides. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog SEO’s best friend: the blog post.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. The post Steps to Creating Buyer Persona Profiles [Infographic] appeared first on ZoomInfo Blog.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Your tools should work together to streamline workflows and save time and resources. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

SalesLoft

JANUARY 2, 2020

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader. Not that we’re biased…).

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

DiscoverOrg Sales

FEBRUARY 21, 2018

Read through to see all the tradeshow resources, or download the whole package at once. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life).

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The Pipeline

FEBRUARY 22, 2012

Free Resources. Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. In the pas I have posted about leads being a renewable resource. Demand Generation.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

SBI Growth

AUGUST 8, 2012

The informed buyer is able to gather information about your products or services through social sites, blogs, referrals, web sites and many other sources before a sales rep is involved. Determining Total Deals Required from Demand Generation. Are there dollars that can be shifted to areas that will generate more leads?

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

The Pipeline

FEBRUARY 15, 2012

Free Resources. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. B2B Lead Generation Blog. Community Marketing Blog.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

The Pipeline

JANUARY 17, 2012

Free Resources. The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources. Demand Generation. B2B Lead Generation Blog.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

FEBRUARY 1, 2018

81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). B2B Lead Generation Statistics: The Challenges. 63% of marketers say generating traffic and leads is their top challenge ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

NOVEMBER 6, 2013

Leverage the dollars and manpower resources to drive quick wins. First and foremost is your team’s ability to drive effective Demand Generation results. Leverage the assessment tool at the bottom of this blog to evaluate your team. Buckle your Chin Strap – 3 Quick Wins for a Fast Start. In Summary. Author: Vince Koehler.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

JANUARY 20, 2014

The Call to Action in this blog is visually attractive and promises value. Use the tool as a brainstorming resource to assess your offers. This happened with one of my demand generation clients. CMO’s can lead their team to greater results through Offer improvement. Strategic Offer Assessment. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

SBI Growth

OCTOBER 24, 2012

A previous blog post outlines a solid approach to making the calculation through a framework unique to marketing. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. Author: Vince Koehler. Follow @vinkoe.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

OCTOBER 5, 2013

How and where you spend your resources will be critical to achieving these goals. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

The Pipeline

FEBRUARY 20, 2012

Free Resources. Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. 0 Subscribers.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation Targets 218

The Pipeline

DECEMBER 7, 2011

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JANUARY 18, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

NOVEMBER 16, 2011

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. SEO keywords, most popular blog topics, and highest yield CTA’s yield key insights. Below is an example of an integrated campaign. Phase 3: Execution. Follow @vinkoe.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

Partners in Excellence

MAY 27, 2021

We have the possibility of minimizing redundant efforts, combining efforts to reduce expense, leveraging resources more efficiently. Years ago, our focus was on providing web based information and tools focused on the early stages of the buying process—more focused on awareness and demand generation.

Demand Generation Agencies 121

Demand Generation Agencies Tools Channels Resources 121

The Pipeline

FEBRUARY 24, 2012

Free Resources. With these elements in place, you can map out the sales, with the right questions, next steps and resources required to successfully execute. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

FEBRUARY 8, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

MARCH 7, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

JUNE 15, 2011

Free Resources. They suggest that sales people focus on being “found” rather than spending time and resources on the Status Quo. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. Top Sales Blog.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

NOVEMBER 23, 2011

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

SBI

OCTOBER 12, 2017

Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. An inbound marketing approach means customers are finding you through various channels, such as blogs and content syndication, social media, and search engines.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The Pipeline

AUGUST 24, 2011

Free Resources. Beyond automation, tools, and other resources available to sales professionals today, it still is the responsibility of the rep to be sure they are ready and willing to fully engage with a potential buyer, we examine a few here, some next week, but we are also curious as to what you do to be better prepared.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

BuzzBoard

FEBRUARY 28, 2024

For additional insights on digital marketing strategies and trends, feel free to explore our blog. Small enterprises have unlocked customer engagement, demand generation, and increased conversion rates by harnessing online platforms’ power. For more on this topic, visit our resource.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

The Pipeline

MARCH 6, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Free Resources. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212