Blog Magazine PointClear Prospecting 
Pointclear
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.
Pointclear
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar? Guess what.
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Pointclear
JULY 18, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. Video] Why Prospects Avoid Making Buying Decisions. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales?
Pointclear
FEBRUARY 21, 2012
As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World. My first audio interview with Jonathan is scheduled for March and will appear on Top Sales World’s blog and our blog here.
Pointclear
SEPTEMBER 11, 2012
This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. In the last blog we talked about qualified rates. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).
Pointclear
JULY 25, 2011
This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc.
Pointclear
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.
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